According to their website, Muvbox (moving box) is the next generation of mobile kiosks. The concept is pretty clever. Shipping containers are recycled and transformed into eco-friendly, solar-powered vending stations now trending around the world. Its origins date back to 2009 in Montreal with the launch of Muvbox: Homard Des Îles, aka the Lobster Box. Active every year since, from May to mid-October, it’s a popular attraction in the Old Port for tourists, locals and people in suits. Outdoor eating and lunchtime lineups guaranteed.
The world inside Muvbox: Homard Des Îles revolves around the Lobster Roll ($10.95). Right from the get-go, those sweet and succulent chunks of fresh lobster are BOOM, in your face. They’re tossed with humble ingredients – mayo, celery, salt and pepper – that lift without distracting from the star. Sparingly buttered and lightly toasted, the top-split, white-bread hot dog bun might seem like a cheap downgrade for a meaty mix as light and delicious as this one, but the soft, sweet and basic qualities it brings to the table are unmatched even by the fanciest of breads. My only wish is for a bigger serving. The lobster is abundant but the bun is small, so one roll won’t fill you up.
You can try making a meal out of it by ordering Special #1 ($15.95). It includes a lobster roll, a bag of chips, oyster crackers and creamy clam chowder. Special #2 ($16.95) is essentially the same thing, only the soup comes in a larger size. But for me, the combo is still too little, like portion-control-for-weight-loss too little.
In a perfect world, I’d pay pennies for lobster. But the reality is, whenever it’s involved, prices are sky high. I get it. That’s probably why I’m not losing my shit over a tiny lobster roll at Muvbox: Homard Des Îles. It might not be lunch or dinner material for me (i.e. I eat a lot), but it’s something I’d happily snack on in between meals if I were struck with the afternoon munchies while in the neighborhood with dolla dolla bills busting out of my wallet. In other words, occasionally.
MUVBOX: Homard Des Îles
360 de la Commune Ouest (corner McGill), Quais Des Éclusiers, Old Montreal