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Monday
Oct292012

M4 Burritos

Mind-blowing Mexican food in Montreal doesn’t exist. Hell, we barely have decent Mexican restaurants. Instead of dwelling on why, I hope for when. When I heard of M4 Burritos' arrival, I thought maybe, just maybe, this could be the one to turn things around.

Upon entry, there’s a promising smell that’ll get you to rush to the counter, eager to see what’s going on. There you'll see that M4 stands for Mission 4, the mission being to create your own meal in four steps.

Before I go any further, M4 Burritos is definitely not authentic Mexican, but it doesn’t claim to be. It’s actually inspired by the burrito born in San Francisco’s Mission district, so how does the burrito hold up?

For $7.95, my customized burrito featured plain rice, black beans, barbacoa (braised beef), pico de gallo, salsa verde, cheese and sour cream rolled in a soft tortilla. I was optimistic as I watched the ingredients pile high, but my hopes came crashing down the moment I took that first bite. That’s it? How…boring. It had so much rice, it was like I was eating a rice burrito. While the meat was fatty and tender, it was too subtle in flavor to take command. The addition of salsas, cream and cheese couldn’t even salvage it. Look, it wasn’t terrible, but I left unsatisfied, convinced I shouldn’t look back.   

The ingredients are fresh and portions are big – I’ll give them that. But my experience at M4 Burritos was a total flop. I can’t remember the last time I was this disappointed, not just with Mexican food, but eating out in general. This place only aggravates Montreal’s embarrassingly poor rep for Mexican food. Ouch. 

 

M4 Burritos

1773 rue St-Denis | map

www.m4burritos.ca

438-380-8090

M4 Burritos on Urbanspoon

Reader Comments (9)

i can't. i'm so happy. i've been waiting for this day since like...you know, last month when i went to chipotle mexican grill in toronto and prayed for montreal to come up with something similar. this has been my dream for like 30 days now. must try it. thanks for the tip!

October 30, 2012 | Unregistered Commenteremma

Ohh I just went today, and totally share your opinion. I was so glad that I bought social living coupons. I have Mexican family and know how to make variety of burritos (Central american variety and Mexican) and these were just sad (we had four). The guacamole was such a sad thing, can't believe it actually won prizes.....

November 2, 2012 | Unregistered CommenterSendy

I agree that M4 is a big disappointment when it comes to flavor and all, but you guys need to try El Rey Del Taco at Jean-Talon Market before saying mind-blowing Mexican food doesn't exist in Montreal. Everything M4 lacked in flavor and authenticity, that place has in spades. Check it out, you won't regret.

November 7, 2012 | Unregistered CommenterUno

Will do. Thank, Uno!

November 7, 2012 | Registered CommenterThis is Why We're Fat

There is authentic Mexican food in Montreal- Amaranto in NDG. It's the ONLY place. Coming from California, I've found the lack of Mexican food unbearable but was blown away. If you're expecting Chipotle, McDonald corp's answer to food south of the border, don't bother. If you love oaxaca cheese cheese, mole, etc, your life will change.

December 11, 2012 | Unregistered CommenterLadyMTL

No authentic Mexican in Montreal...Strange that there isn't more love for La Guadalupe... I guess everyone has their ideas of what "authentic" is...
Been to Mexico numerous times, in numerous places, and feel really good about what I eat at La Guadalupe.

December 16, 2012 | Unregistered CommenterMike

Thanks for heads up guys. I'll be checking them out!

December 16, 2012 | Registered CommenterThis is Why We're Fat

Uh Mike, check out Amaranto- it is owned by and worked in by an awesome Mexican couple. It's not in the plateau so hipsters may not be willing to make the trek out to NDG, but it does exist. And yes, it's authentic.

December 18, 2012 | Unregistered CommenterLadyMTL

I'm curious as to how this compares to Burrito Shop (on St. Laurent just south of Pins). It's definitely a bit more expensive than Burrito Shop, which is also independent and family owned. The food looks very similar. I guess I'll have to try it and find out.

September 25, 2013 | Unregistered CommenterPaul Kemp

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